Brave new media

April 14, 2009

A century ago, you could count on one hand the number of ways you could communicate with other people.

Today, a new form of communication appears with surprising regularity. The latest to start to break into the mainstream seems to be Twitter. It’s limited to 140 characters, so this post won’t come close to fitting, but it’s well suited to use on cell phones. And while I’ve never really gotten past the titles of McLuhan’s works, I do know that his foresight is something we have yet to fully understand today.

The other really great thing is that allows for personal mass communication (a bit of a contradiction). It’s more public facing than Facebook, but still allows for personal communication.

Young Adult Cancer Canada’s goal is to best reach young adults in Canada dealing with cancer. And, given the increasing migration of young adults away from traditional media, Twitter looks like it might offer the opportunity to reach that target audience. I might be an extreme example but I very rarely watch broadcast TV, I listen to my iPod in the car, I use ad-blocking software on the web, and I read most of my news online.

We’re hoping to connect a whole lot of Canadians to the launch of our DVD, We Get It, and Twitter’s going to play a role in this launch. So, we’d love to have you follow us on Twitter as we explore this brave new media.

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